CATEGORY
Branding, Identity, Naming, Tagline

DESIGN CHALLENGE
Design your own professional brand identity. It must be distinctive, authentic and memorable to evoke your brand essence. Done well, it will communicate your distinctions and create a competitive advantage. It should describe succinctly who you are, what you do, and what you promise to deliver.

PROCESS
For my personal brand, I wanted to create something that reflected my love for color and bold typography while maintaining a professional appearance. The tagline "Cheers to Creating!" perfectly embodies my work, bringing joy, play, and excitement to every design through vibrant color and dynamic type.

The branding process involved several iterations and creative directions. I began by reflecting on what makes me unique as a designer—my passion for color. After experimenting with different colors, fonts, and compositions, I settled on a design that stacked my first name with an exclamation mark, capturing both energy and clarity. I refined the details by adjusting tracking, kerning, and spacing to ensure balance. Testing the design on both a long business card and a square format, I chose the square for its better composition. To emphasize my love for color, I created four versions of the business card, each with a unique color iteration, and included the tagline on the back along with my personal information.

DELIVERABLES
Business Card, Letterhead, Second Sheet, #10 Envelope, Note Card, Envelope, Website