CATEGORY
Civic Engagement, Design for Good

DESIGN CHALLENGE
Team with the PLNU Office of Sustainability to promote Creation Care Week. The goal is to engage the PLNU campus community, spark conversation, create awareness, and inspire action around topics we all care about. Use Design Thinking’s human-centered research approaches and methods to create a climate change awareness campaign focusing on the things we all care about and how climate change is impacting these things. Explain what is currently being done collectively to mitigate climate change and share actions individuals can take. Use social science research findings to effectively communicate about climate change in a polarized world.

PROCESS
My approach focused on fostering meaningful conversations about climate change in a divided society by starting with a shared topic, highlighting its connection to climate change, and ending with collective efforts and individual actions. The phrase "CONVERSE! CONSERVE! CELEBRATE!" captures this approach—conversing symbolizes connection, conserving represents caring for the Earth, and celebrating reflects joy and energy. I photographed my friends in the park, embodying these themes, and combined the images with bold colors and dynamic typography to create an empowering poster. After experimenting with scale, placement, and typography in over 30 iterations, I finalized a design that inspires action and promotes environmental celebration.

Deliverables
24" x 72" Interactive Banner for Campus Column | Interactive social media post |
Take-away item