CATEGORY
Advertisement, Photography

DESIGN CHALLENGE
Create a visually compelling composition using the technique of composite photography, where you layer multiple images to form a unified final piece. The goal is to craft a unique scene or concept by blending different photos together, paying attention to lighting, perspective, and color to ensure the final image feels cohesive and engaging. Focus producing a composition that stands out visually, with each layer contributing meaningfully to the overall design.

PROCESS
The project started with Photoshopping fruits and vegetables onto models in fun outfits, choosing red and green produce to match the energy of the phrases. I carefully selected and photographed eight fruits and veggies, then removed their backgrounds to integrate them into the model photos. I used a duotone effect to create contrast and explored bold typefaces to match the playful tone. Finally, I combined everything in InDesign, using playful phrases like “You Are What You Eat” and “Fresh Take on Life” to design an engaging advertisement suitable for social media or print. The goal was to capture the freshness and vitality of healthy eating through bold typography, bright colors, and relatable food imagery.

DELIVERABLES
Magazine and/or Social Media Advertisement