COOPER
HEWITT

CATEGORY
Multipage Publication

DESIGN CHALLENGE
Design a print publication to help the Smithsonian’s Cooper Hewitt Museum promote a collection of your choice. Assess the message, curate a selection of images, and do research to inform your design direction. Use Adobe InDesign to create a cohesive visual system of type, image, and message. Consider the narrative flow and movement through the publication. Be mindful of the target audience, as well as Cooper Hewitt’s brand identity. Design multiple iterations and refine until you have achieved dynamic layouts with good compositional balance, structure, and clear visual hierarchy.

COMBINED

"A Dark, A Light, A Bright: The Designs of Dorothy Liebes" is a textile collection highlighting the "Liebes Look," with a masterful blend of vivid colors, textures, and metallic accents. I designed a cohesive system using Cooper Hewitt brand elements and typography, focusing on strong visual hierarchy and compositional balance for pleasing layouts. Through research into Dorothy Liebes and her work, I curated an image library and Cooper Hewitt assets. Using InDesign and a modular grid, I created several layout iterations, experimenting with type, image, message, and color for the most dynamic result. I hope this publication inspires others to learn more about Dorothy and her work.

DELIVERABLES
8-page Newspaper Club Tabloid Newsprint, (289mm x 380mm)